Friday, January 13, 2006

and the emmy for podcasting goes to...

Good news for video podcasters and/or creators of non-traditional program content - The National Association of Television Arts & Sciences (NATAS) will award a new category of the Emmy Award for original programming created specifically for non-traditional viewing platforms, including computer, mobile phone, iPods, PSAs and similar devices. It will be given in recognition of creativity in editorial content and video production.

Eligible entries are original material made-for-broadband or made-for-mobile. Platforms include video blogs, website programs including journalistic reporting, event coverage or event analysis, mobisodes (short episodics created for mobile devices), video-on-demand and other video delivered over an IP network or platform such as wireless, broadband or VOD.

If you think your work should be considered, the deadline in both the Daytime and Sports Emmy Awards has been extended to March 1, and the eligibility period also has been extended for content created between Jan. 1, 2005 - March 1, 2006. The new Emmy will be presented for the first time at the 33rd annual Daytime Emmy Awards on April 28, and the Sports Emmy Awards on May 1.

There is actually one new award for content for non-traditional delivery platforms in EACH of the areas of recognition: Daytime, Sports, New & Documentaries, Business & Financial Reporting, and Community & Public Affairs. All entries must be original programming, not repurposed. It is acceptable if some of the footage has been previously shown on broadcast, but the program as a whole must be original and created for non-traditional delivery platform.

It's funny how getting a video iPod for Christmas can make all this interesting to me all of a sudden.

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